Archives for September 2006
Mighty//Mouse
Digital media is impacting our lives as consumers, and more importantly to me, as marketeers like never before. That’s why I find myself in Paris, attending a digital marketing conference, with some of the world’s leading advertising agencies represented. And to be honest, the ad agencies look a bit worried.
The dotcom crash of 2000/2001 […]
On dreams, Carlsberg and the USA
Ever been woken up in the middle of an intense dream?
There I was, for some reason sitting in my bedroom, with the marketing director of Carlsberg Beer (‘Probably The Best Beer in My Bedroom). He was asking me if we would consider taking on a major branding project for Carlsberg, and I was pointing out […]
Seventeen years on and still different
6th September 1989. Maggie Thatcher, the iron lady, was supreme ruler of Britain. The Soviet Union was still a super power, and the UK was gripped by a savage recession. And we decided to set up our very own below the line advertising agency. We called it Mighty Mouse Communications.
At the start there were […]
