The Greatest Elevator Speech – Ever
I recently gave a speech on branding in the business to business sector at a well known venture capitalist company’s annual meeting for technology companies. The venue – a fantastic castle, just outside of Stockholm, Sweden.
My co-speaker for the morning was Christer Fuglesang, the first – and to date only – Swedish astronaut. There were around 70 people in the audience, mostly CEOs and CFOs, who, like me, were transformed by meeting a real live astronaut! Instantly there was a queue of very senior people in suits, forming a line like ten year olds for his autograph.
Christer kindly began his presentation by referencing mine, and saying he’d been particularly interested in the part concerning ‘elevator speeches’. ‘Well’ he said, ‘when I meet someone in an elevator, I just begin by saying, I’m an astronaut’.
Game, set and match. That has to be the ultimate elevator speech of all time.
Comments are closed.