Sigtuna, Sweden. First Capital of Scandinavia.
Last week I was invited to give a ‘breakfast club’ presentation to the members of the local tourist board in my home town of Sigtuna, Sweden. Very happily I said yes. I love where I live. Despite traveling a fair bit and getting to see some pretty exotic destinations, my favorite place in the whole world is right where I live. Nothing beats walking down Sigtuna high street, wandering to the small bakery and buying a doughnut (called a ‘Sigtuna munk’ locally). I arrived at 7.15 AM to the venue, a spectacular conference centre located on the outskirts of town, expecting maybe twenty or so people to attend, and walked in to find around sixty people waiting! 
My talk touched on the work I’ve been involved with in developing the Stockholm ‘Capital Of Scandinavia brand’. Back in medieval times Sigtuna was actually Sweden’s ‘first’ capital city, so ‘technically’ it’s also Scandinavia’s ‘first’ capital!
We also had some great news to announce on the Stockholm front. Last week, in an independent survey, Stockholm was ranked 7th in a list of major European cities in terms of ‘brand strength’ and ranked at number 2 when size and brand assets are taken into consideration. A fantastic result. So, we seem to have done a good job of putting Stockholm on the map!
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