Archives for November 2008
The value of advertising
The newspapers drive me mad sometimes. We are all pretty well aware that the world’s economy has some major problems to sort out at the moment. The press however seem to delight in making matters worse, and enjoy nothing more than the current ‘bad news’ feeding frenzy.
When times get tough one of the areas […]
The value of B2B brands
I was recently invited to sit in as a guest on a client’s budget planning process. The company is a large, and well-known international organisation and there were around fifteen people present at the meeting representing everything from corporate communications to business unit managers.
The subject got around to media spend and the subject of allocation […]
