Powerful impact from Apple’s iAds
Apple’s mobile advertising platform, iAd, has now been officially launched in the US and is generating immediate interest. Steve jobs introduced it at the launch session for the new iPhone 4. Nissan, Unilever and Chanel are among the advertisers that have committed to spending a collective $60m on this new approach. The system promises the emotional punch of television but in the mobile advertising sector, something that advertisers have been lacking for some time.
This is when it gets interesting.
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