About this blog

A different point of view

By Julian Stubbs

It’s a funny thing: perspective. It can be your view from 10,000 metres high, how the world looks from behind rose-coloured glasses… or a blueprint for how you approach new situations. Perspective is a point of view, in other words. But changing your perspective is not always as easy as changing your location. As an Englishman in Sweden, working with Americans and Europeans, I know it’s more than that.

In this blog, I like to look at things in a different way– and talk about it. People ask me, “Julian, how does my brand affect my marketing efforts?” As an international marketing communications consultant and CEO/senior brand planner for Dowell//Stubbs in Sweden, I often give them an answer from a different point of view. (See Julian Stubbs’ Profile). But more importantly, from their consumer’s point of view.

As we explore brand strengths and weaknesses, international marketing communications, branding in Sweden and globally, and cross-cultural marketing strategies on these pages, we hope to gain insights into some of those perspectives. This blog is a place to explore ideas, thoughts and examples in brand communications. I hope you’ll enjoy the journey with me.

Have an idea? Contact me.