BASE-UP™ Brand Development Model

Brief, Audit, Strategy, Execution and Follow-UP

BASE-UP is the Brand Development Model devised to help structure new or existing brand strategy projects.

This simple five step approach, has been successfully used by Dowell Stubbs for over 15 years.

The BASE-UP model appears in a chapter in The Project Manager’s Desk Reference by Dr. James Lewis. The chapter was written by Julian Stubbs and the focus is on managing business to business marketing communications successfully from the internal client perspective.

The Project Manager’s Desk Reference
by Dr. James Lewis
Published by McGraw-Hill