Start Me UP* Brand Planning Workshops

Understanding is key

Julian Stubbs, and other members of *UP There, Everywhere regularly perform brand workshops for companies who are going through changes or need to refresh their brand image.

Start Me UP* Brand workshops are an effective tool not only to develop sound brand and communications strategy, but also to help gain employee buy-in for the brand message. Brand workshops are also an effective way to get the marketing team re-energized about the product message and brand image.

What are Start Me UP* Brand Workshops?

Brand workshops are a single or series of small group sessions that get internal audiences and company stake-holders to participate in developing and honing the brand positioning, brand message, brand image and brand strategy. They include thought-provoking presentations, brainstorming sessions and creative exercises that get the participants really thinking. They are intensive, collaborative, explorative — and fun.

Julian Stubbs and *UP There, Everywhere conduct a number of different types of brand workshops designed to meet each client’s specific needs. From multi-session brand engagement workshops, to brand planning, to single session brand strategy input sessions, brand workshops help a company focus on core brand values and gather input from all levels. Workshops can include primarily company leaders or a cross-section of all internal audiences across functions and geography worldwide.

Types of workshops

• Single session brand identity workshops
• Mini-brand strategy workshops
• Multi-location brand engagement workshops
• Multi-session brand planning workshops
• Multi-location brand planning workshops

Why workshop

Reasons to conduct a brand workshop include:

• New company or start-up.
• Changes in company structure. New owners or mergers.
• Launching new product or division.
• Expanding into new markets, regions or countries.
• Competition has become fierce or market share is slipping.
• Changes in brand strategy or product line.
• Have neglected brand strategy for several years, or team has become complacent.

What’s involved in brand workshops

• Group branding exercises. Get people involved in the branding work and let them speak their mind. This produces better brands and strategy buy-in.
• Existing communications review. What is good/bad. What works/doesn’t work.
• Brand training. Education for staff on the brand.
• Brand Engagement. Selling in and helping build the brand internally.

Find out more

For more information on branding workshops, contact Julian Stubbs.