Archives for the 'thoughts' Category
What Colour Technology?
Mid-August to mid-September is white. At least it is for me. One of the few Swedish habits I’ve adopted in my time since moving here is having what the Swedes call a white month. Basically that means you give up alcohol for a month, which I must admit isn’t too much of a hardship as […]
Open the window and stick your head out.
Sweden, like most other civilised nations, has a national weather service. They go by the name SMHI or, to give them their full handle, Sveriges meteorologiska och hydrologiska institut. Very nice, as long as you don’t have to say the whole mouthful. Anyway as the saying goes ‘everyone talks about the weather, but no one […]
Powerful impact from Apple’s iAds
Apple’s mobile advertising platform, iAd, has now been officially launched in the US and is generating immediate interest. Steve jobs introduced it at the launch session for the new iPhone 4. Nissan, Unilever and Chanel are among the advertisers that have committed to spending a collective $60m on this new approach. The system promises the […]
Stockholm Love 2010
Gave a short presentation yesterday evening on the branding of Stockholm (The Capital of Scandinavia) at one of the Stockholm Love 2010 events. The royal wedding is this coming Saturday in Stockholm, and there are celebrations and events happening all week. The venue for last night was right on the waterfront by the Royal Palace […]
Do They Honestly Care?
I’m in the business of helping organisations build brands. Helping them define what they are all about, what they are best at and then converting that into a promise to take into the marketplace. And as we all know, branding is all about delivering on that promise to the consumer.
Now this has led me in […]
iPhad or Two Thousand Lumps of Dusty Pulp?
Well it’s here. The iPad has finally landed, descended from on high, well from Cupertino at least, and all the hoopla and hype surrounding it’s launch is beginning to settle like the dust in my library. But more on that later.
As an unrepentant early adopter I’ve had my nose pressed up against the Apple store […]
‘I Left My Heart in Krasnodar?’
Attended MIPIM this week in Cannes, the world’s largest real estate event, that attracts over eighteen thousand attendees from around the world. I was invited by my client Stockholm, The Capital of Scandinavia.
It was a interesting experience wandering the many stands representing cities, regions and countries from around the world. Vast quantities of free food […]
Pure New Zealand
There’s an interesting debate raging in New Zealand just now concerning their place marketing campaign ‘100% Pure New Zealand’.
The national newspaper, The New Zealand Herald, feels the campaign is 100% ‘Pure Hype’ and go to great lengths to punch holes in the ‘Pure’ positioning by examining some of the facts behind the countries ecological efforts. […]
How Do You Do IT?
How do you create a great brand? Well, great brands become great by doing great things. Making brave decisions and sticking to their principles. In September 1962 the then un-known Beatles were desparately looking for their first number one hit. Their first single, Love me do, had failed to reach the top of the charts. […]
Two days & nights with Lloyd George & brands
Well, not exactly with Lloyd George, but certainly bathed in his presence. Stayed in north Wales at the ex British Prime Ministers former country house, Ty Newydd, in Llanystumdwy. Try saying that after a glass of wine - it actually helps.
Had two very interesting days and nights working with John Simmons, ex head of verbal […]
