Archives for the 'thoughts' Category
The right team for the right client
A good friend, who has been a client several times during our relationship, pointed out to me one of the really big advantages from his perspective of *UP There, Everywhere. He knows that if he takes his business to an agency he will end UP being given a team to work on his business that [...]
Being Different
The word different has played a pretty important part in my life. At my old company, Dowell//Stubbs, our tagline was A Different Point of View. It spoke to one of the fundamental elements of branding– that of being different. Today we are launching a new company. A company that takes that concept a huge step [...]
Brand Books
Always had a bit of a thing for collecting corporate Brand Books and Identity Guides. Interesting to see how companies and brands attempt to keep a consistent approach to their identity. And Identities and brands aren’t just restricted to commercial operations of course. In that respect just found a rather interesting one. I’ve just been [...]
Wish You Were Here
Over the past few years I’ve been concentrating more and more on writing assignments and have really enjoyed that part of my work. Well the new year is now truly underway and I’m happy to say that this will be even more of my focus, and it fits very well with my branding work. All [...]
Seasons Greetings & UP* date
Firstly, I would just like to wish you all the very best for the holidays and the coming new year. For me personally the new year means the chance to get UP to some really exciting new things. After the sale of Dowell Stubbs in 2007, I’ve had three interesting years as head of Global [...]
Seasons Greetings & UP* date
Firstly, I would just like to wish you all the very best for the holidays and the coming new year. For me personally, the new year means some really exciting new things. After the sale of Dowell Stubbs in 2007, I’ve had three interesting years working as head of Global Branding with GyroHSR, but, having [...]
Sigtuna
Very proud of Sigtuna. Our branding work was featured last week in CAP & DESIGN Magazine, alongside Amsterdam, New York and Manchester. Pretty good company!
Dubya on Facebook
George W. Bush appeared on Facebook last week for a live streaming interview with billionaire Facebook Founder, Mark Zuckerberg. With Facebook Live is the opportunity for users around the world to react and post comments instantaneously, see an up-to-date viewer ticker, and the ability to ask questions. This is where TV and broadcast is headed. [...]
“What’s to like”
A recent report released by ExactTarget and CoTweet found two primary reasons why consumers ‘like’ brands on Facebook: for discounts and as a ’social badge.’ Nearly 40% of Facebook users become fans to receive discounts and promotions, while 39% do so to demonstrate their support for a particular brand to their friends – this is [...]
