Archives for the 'thoughts' Category
Dubya on Facebook
George W. Bush appeared on Facebook last week for a live streaming interview with billionaire Facebook Founder, Mark Zuckerberg. With Facebook Live is the opportunity for users around the world to react and post comments instantaneously, see an up-to-date viewer ticker, and the ability to ask questions. This is where TV and broadcast is headed. [...]
“What’s to like”
A recent report released by ExactTarget and CoTweet found two primary reasons why consumers ‘like’ brands on Facebook: for discounts and as a ’social badge.’ Nearly 40% of Facebook users become fans to receive discounts and promotions, while 39% do so to demonstrate their support for a particular brand to their friends – this is [...]
UK needs to fix the plumbing
My wife and I have a fairly major difference of opinion when it comes to my mother country, the UK. It takes me all of about a day when I come back to be driven mad by the things that just simply don’t work. The plumbing really gets me. Take the showers. For some reason [...]
Sigtuna. Where Sweden begins
Yesterday I was part of the launch of the new brand for my home, Sigtuna. Great reaction to it from the audiences and some very positive press coverage. it’s taken nearly two years of work to get to this point. The tag line (which is in English) is – Sigtuna. Where Sweden begins.
What’s Your Favorite City Song?
What is the world’s number 1 song about a city? The Clash and London Calling? Freddie Mercury’s Barcelona? Frank Sinatra and New York New York? Tell us. The fact is a great song can make a place or destination famous. Music has the most powerful branding trigger of all – emotion. Music and songs can [...]
iPhone. iPod. iPad. iFailed (sort of)
OK, I have to start by coming clean. Six o clock Friday evening arrived, the start of my ‘black’ non technology day and I duly started switching off all of my various bits of tech, when my iPhone started ringing. The number recognition technology (see it’s really useful stuff) showed the name of a business [...]
What Colour Technology?
Mid-August to mid-September is white. At least it is for me. One of the few Swedish habits I’ve adopted in my time since moving here is having what the Swedes call a white month. Basically that means you give up alcohol for a month, which I must admit isn’t too much of a hardship as [...]
Open the window and stick your head out.
Sweden, like most other civilised nations, has a national weather service. They go by the name SMHI or, to give them their full handle, Sveriges meteorologiska och hydrologiska institut. Very nice, as long as you don’t have to say the whole mouthful. Anyway as the saying goes ‘everyone talks about the weather, but no one [...]
Powerful impact from Apple’s iAds
Apple’s mobile advertising platform, iAd, has now been officially launched in the US and is generating immediate interest. Steve jobs introduced it at the launch session for the new iPhone 4. Nissan, Unilever and Chanel are among the advertisers that have committed to spending a collective $60m on this new approach. The system promises the [...]
